Bithumb's market share has returned to the 25% mark, with plans to go public in South Korea by the end of 2025

According to Bloomberg, South Korean cryptocurrency exchange Bithumb successfully regained some market share from Upbit in 2024 through aggressive marketing strategies, and now holds a stable share of about 25% of South Korean cryptocurrency trading volume, far exceeding the single digit level in 2023. Bithumb plans to go public in South Korea by the end of 2025 and has selected Samsung Securities as the main underwriter. In 2024, its operating profit will reach 130.8 billion Korean won, and it will significantly increase its marketing budget to drive user growth. Bithumb currently has no international expansion plans and has chosen to focus on the local market.