Asset appreciation income: The market price fluctuations of Bitcoin directly affect the company's asset value. For example, when the price of Bitcoin exceeds $112,000 in 2025, its reserve value increases by over 60% compared to the beginning of the year, bringing the company approximately $16.8 million in unrealized gains. Transaction fee income: In the future, if Bitcoin payments are opened, Méliuz will charge merchants a transaction fee of 0.8% - 1.5%, while charging users a service fee of 0.5% for converting to fiat currency.

Anti-inflation tool: In the context of the depreciation of the Brazilian real and high inflation, Bitcoin reserves make the company's balance sheet more resilient. In the first half of 2025, the increase in the value of Bitcoin reserves hedged against a 23% rise in operating costs. Market Demonstration Effect: As the first publicly listed company in the Latin American region to incorporate Bitcoin into its financial strategy, Méliuz's actions may inspire other companies to follow suit, driving institutional funds into the cryptocurrency market. It is estimated that Brazilian corporate cash reserves exceed 1.2 trillion reais (approximately 240 billion USD), and if 10% shifts to Bitcoin, it will generate a market demand of 24 billion USD.

Bitcoin ( BTC ): Méliuz's purchasing behavior directly increases market demand, with its holding of 274.52 bitcoins accounting for 0.03% of the total amount of bitcoins purchased by global enterprises. In addition, the company regularly discloses changes in its reserves, and its announcements of increased holdings often trigger market follow-up. For example, after the announcement of increased holdings on July 22, 2025, the price of Bitcoin rose by 1.8% on that day. Indirectly influencing other cryptocurrencies: As a benchmark for traditional financial institutions entering the cryptocurrency space, Méliuz's successful model may encourage more companies to explore mainstream cryptocurrencies like Ethereum, indirectly increasing market attention.