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MercadoLibre (MELI)

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MercadoLibre
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MercadoLibre
NASDAQ · $MELI
Crypto Business ExpansionStablecoin Issuer / Stablecoin Asset Management
$1824.96
-1.61%
Company Information

MercadoLibre, Inc. operates an online commerce platform in Brazil, Mexico, Argentina, and internationally. The company operates the Mercado Libre Marketplace, an online commerce platform accessible via mobile applications or websites; and Mercado Pago, a fintech solution platform that provides comprehensive fintech services to users of its e-commerce platform and others. The company also offers Mercado Fondo, which allows users to invest funds in their Mercado Pago accounts; Mercado Credito, which provides loans and better financing options; and Mercado Envios, which facilitates the shipping of goods from companies and sellers to buyers. Additionally, the company offers Mercado Libre Classifieds, where users can list vehicles, real estate, and services; Mercado Ads, an advertising platform that enables retailers and brands to promote their products and services on the platform; and Mercado Shops, which allows users to create, manage, and promote their own online stores under a subscription-based business model. MercadoLibre, Inc. was founded in 1999 and is headquartered in Montevideo, Uruguay.

Coin Reserve Status
BTC
Coin Reserve Status
Current reserve amount of associated cryptocurrencies
According to news from July 2025, MercadoLibre has held 570.4 bitcoins, valued at approximately 62 million dollars. According to its documents from the first quarter of 2024, the company held 412.7 BTC and 3041.6 ETH, but the company's Chief Information Officer had stated that they liquidated their cryptocurrencies in 2023, so the actual holdings of ETH may have changed.
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MercadoLibre

MercadoLibre

$MELINASDAQ
Crypto Business ExpansionStablecoin Issuer / Stablecoin Asset Management
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Company Information

MercadoLibre, Inc. operates an online commerce platform in Brazil, Mexico, Argentina, and internationally. The company operates the Mercado Libre Marketplace, an online commerce platform accessible via mobile applications or websites; and Mercado Pago, a fintech solution platform that provides comprehensive fintech services to users of its e-commerce platform and others. The company also offers Mercado Fondo, which allows users to invest funds in their Mercado Pago accounts; Mercado Credito, which provides loans and better financing options; and Mercado Envios, which facilitates the shipping of goods from companies and sellers to buyers. Additionally, the company offers Mercado Libre Classifieds, where users can list vehicles, real estate, and services; Mercado Ads, an advertising platform that enables retailers and brands to promote their products and services on the platform; and Mercado Shops, which allows users to create, manage, and promote their own online stores under a subscription-based business model. MercadoLibre, Inc. was founded in 1999 and is headquartered in Montevideo, Uruguay.
CEO
Mr. Marcos Eduardo Galperín
Founded
N/A
Headquarters
The company headquarters is located in Montevideo, Uruguay, at WTC Free Zone Dr. Luis Bonavita 1294, Of. 1733 Tower II, Montevideo, 11300.
EXCHANGE
NASDAQ
H
Annual High
$2342.00
L
Annual Low
$1495.01
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Business Model

Business Mode

Company business model (related to cryptocurrency) MercadoLibre has created its own cryptocurrency, Mercado Coin, and integrated it into its ecosystem. Consumers can earn Mercado Coin as cashback after shopping on MercadoLibre. Additionally, since December 2021, its payment platform Mercado Pago has supported the buying, selling, and booking services of cryptocurrencies.

Profit Model

Company Profit Model (Cryptocurrency Related) Cryptocurrency-related business transaction fees: By providing cryptocurrency trading services through the Mercado Pago platform, certain transaction fees may be charged to generate revenue. Promoting e-commerce transactions: Mercado Coin, as a cashback tool, can attract consumers to shop, increase platform transaction volume, and thereby enhance the commission income the platform earns from e-commerce transactions.

Profit Model Impact

The role and significance of the company's profit model Increase user stickiness: Cryptocurrency-related services provide users with more diversified payment and investment options, attracting users to use Mercado Pago for payments more frequently and shop on the MercadoLibre platform, thereby enhancing user loyalty and usage frequency on the platform. Expand market share: In the Latin American region, there is a certain market demand for cryptocurrencies. Developing related businesses will help MercadoLibre attract more cryptocurrency enthusiasts to become platform users, further expanding market share. Responding to Economic Fluctuations: The Latin American region experiences significant economic volatility and high inflation rates. Cryptocurrencies can serve as a hedging tool to some extent. The company, through related businesses and holding a portion of cryptocurrencies, helps to cope with local currency fluctuations and high inflation, stabilizing its operational conditions.

Impact on Cryptocurrencies

Impact on Cryptocurrency The main impact is on its self-developed Mercado Coin. As a cryptocurrency developed based on the Ethereum ERC-20 protocol, its price fluctuates with market demand. As the trading scenarios using Mercado Coin on the MercadoLibre platform increase, rising demand may drive its price up; conversely, if users' willingness to use it decreases and demand falls, the price may drop. Additionally, the company's actions in the cryptocurrency field may also have a certain demonstrative effect on mainstream cryptocurrencies like Bitcoin in the market, influencing market confidence and investment sentiment towards cryptocurrencies.