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Safello Group (SFL.ST)

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Safello Group
Thu, 4/30/2026, 07:05:47 PM
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Safello Group
STOCKHOLM · $SFL.ST
Crypto Exchange / Custody Services
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Company Information

Safello Group AB (publ) provides a brokerage platform for individuals and businesses. The company operates its platform, supporting the buying and selling of cryptocurrencies such as Bitcoin, Ethereum, and various digital assets, as well as the storage, exchange, transfer, and receipt of crypto assets. The company offers services through the Safello mobile app and the Safello web application. Safello Group AB (publ) was established in 2012 and is headquartered in Stockholm, Sweden.

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Safello Group

Safello Group

$SFL.STSTOCKHOLM
Crypto Exchange / Custody Services

Company Information

Safello Group AB (publ) provides a brokerage platform for individuals and businesses. The company operates its platform, supporting the buying and selling of cryptocurrencies such as Bitcoin, Ethereum, and various digital assets, as well as the storage, exchange, transfer, and receipt of crypto assets. The company offers services through the Safello mobile app and the Safello web application. Safello Group AB (publ) was established in 2012 and is headquartered in Stockholm, Sweden.
CEO
Ms. Emelie Moritz
Founded
2025
Headquarters
Stockholm, Sweden
EXCHANGE
STOCKHOLM
H
Annual High
$4.20
L
Annual Low
$3.10
Coin:

Stock Chart

Business Model

Business Mode

The core business model of Fintech Select is to provide ordinary consumers with convenient cryptocurrency and traditional financial services through its extensive network of offline retail partners. Their model aims to break down the barriers between digital currency and traditional retail, making cryptocurrency transactions as simple as buying something at a convenience store. According to its official website, its business is mainly realized through the following departments, which operate in coordination: Selectcoin (POS cryptocurrency solution): This is the core of its cryptocurrency business. The company has developed a proprietary solution that transforms traditional POS machines (Point-of-Sale, i.e., the cash register terminal in stores) into a small cryptocurrency trading point. This allows consumers to buy and sell cryptocurrencies directly at partnered retail stores through the POS machines. Prepaid Solutions: The company offers prepaid card services for Visa and MasterCard. This extensive POS network not only serves traditional consumers but also provides a physical foundation and channel for its cryptocurrency business. Twifty (Digital Wallet): Provides online e-wallet services, supporting online transfers, e-commerce payments, and corporate payments, forming a part of its online financial services.

Profit Model

The company's profit model is primarily based on transaction fees and platform service fees. Transaction commission/fee: When consumers buy or sell cryptocurrency through their POS terminal (Selectcoin platform) at retail stores, Fintech Select will take a certain percentage of each transaction as a fee or earn from the buy-sell spread. This is the most direct source of income for its cryptocurrency business. Platform Integration/Service Fee: For retailers or businesses wishing to connect to its cryptocurrency trading network, Fintech Select may charge a certain platform setup fee, monthly service fee, or technical support fee. Prepaid card business revenue: Its traditional prepaid card business will also generate income from service fees, activation fees, recharge fees, and so on.

Profit Model Impact

The role and significance of this profit model lie in its high level of inclusiveness and scalability. Lowering the entry threshold: It greatly reduces the barrier for ordinary people to participate in cryptocurrency investment. Users do not need to understand complex exchange operations, private key management, and other concepts; they can complete transactions at nearby retail stores. This is crucial for attracting new users who are interested in cryptocurrency but are not tech-savvy. Creating New Revenue Streams: For retailers, accessing the Selectcoin platform means they can offer customers a trendy value-added service, thereby attracting more foot traffic and potentially earning a share of the transactions, creating new points of revenue growth. Building an Ecosystem: By combining cryptocurrency trading, digital wallets, and traditional prepaid cards, Fintech Select aims to create a micro-financial ecosystem that connects online and offline, fiat currency and cryptocurrency. Once this system achieves economies of scale, it will have strong user stickiness.

Impact on Cryptocurrencies

Affected cryptocurrencies: From its business model, the company mainly impacts mainstream, highly liquid, and well-known cryptocurrencies, such as Bitcoin (BTC) and Ethereum (ETH). Since its target customers are the general public, offering these mainstream coins is most easily accepted by the market. Although its official website does not explicitly list which cryptocurrencies are supported, industry practice usually starts with these leading cryptocurrencies. How to influence: Increase liquidity and adoption: The model of Fintech Select has increased the accessibility and liquidity of these mainstream cryptocurrencies at the retail level. When tens of thousands of POS machines become terminals that can trade Bitcoin, it will undoubtedly broaden the offline application scenarios and user base of Bitcoin. Limited price impact: Companies like Fintech Select typically do not have a large enough scale to directly influence the macro price trends of global cryptocurrencies like Bitcoin. They act more as price takers and liquidity facilitators rather than price makers. Their main role is at the level of "quantity" (expanding the user base), rather than at the level of "price" (affecting coin prices).