Rumble

Rumble's core business includes video platforms, cloud services, and cryptocurrency ecosystem layout: Video platform: As an open content platform alternative to YouTube, it supports user-generated content (UGC), attracting conservatives and independent creators, with monthly active users reaching 67 million. Cloud Services: Self-built cloud infrastructure Rumble Cloud provides data hosting services for enterprises, with clients including the government of El Salvador, the Miami Dolphins, etc., creating a synergistic effect with cryptocurrency projects. Cryptocurrency layout: Strategic Investment and Cooperation: In December 2024, received a $775 million investment from Tether (including $250 million in cash and stock acquisition) for global expansion and cryptocurrency payment integration. Cryptocurrency Payments and Wallets: Planning to launch the non-custodial wallet Rumble Wallet in the third quarter of 2025, supporting users to buy and sell cryptocurrencies directly, with fiat exchange services provided by MoonPay. Bitcoin Holdings: As of July 2025, the company holds 210.82 bitcoins, valued at approximately 21.3 million dollars, as part of its long-term asset allocation.

Profits related to cryptocurrency are mainly achieved through the following methods: Strategic investment returns: Tether's $775 million investment provides funding support for Rumble to expand its business and build the crypto ecosystem. At the same time, Tether plans to collaborate with Rumble in the fields of advertising, cloud services, and crypto payments to generate synergistic revenue. Bitcoin Appreciation: Holding Bitcoin as a reserve asset, its price fluctuations directly affect the company's asset value. In the first quarter of 2025, the value of Bitcoin holdings accounted for approximately 9% of the company's total assets. Cloud Services and Cryptocurrency Collaboration: Providing cloud services for cryptocurrency projects (such as the digital infrastructure of the Salvadoran government), charging hosting fees, and generating revenue through transaction fees from Rumble Wallet.

Enhancing financial flexibility: Tether's investments and Bitcoin holdings provide liquidity support for Rumble, with revenue in the first quarter of 2025 increasing by 34% year-on-year, and net losses significantly reduced. Expand revenue sources: Cryptocurrency payment and wallet services will open up new channels for fee income. It is expected that after launching in the second half of 2025, it will attract the cryptocurrency user base and enhance platform stickiness. Strategic ecological integration: The collaboration with Tether helps Rumble access the stablecoin payment network, while binding cryptocurrency projects through cloud services, forming a closed-loop ecosystem of "content + infrastructure + payment."

Bitcoin ( BTC ): Rumble holds 210.82 bitcoins, and its price fluctuations directly impact the company's balance sheet. As a long-term holder, Rumble's holding behavior may enhance market confidence in Bitcoin, especially under the trend of institutional investment. USDT (Tether): Tether's strategic investments and collaborations will promote the use of USDT on the Rumble platform, for example, creators may receive tips or pay for cloud services through USDT, indirectly increasing the circulation and usage of USDT.