Company Profit Model (Cryptocurrency Related) Cryptocurrency-related business transaction fees: By providing cryptocurrency trading services through the Mercado Pago platform, certain transaction fees may be charged to generate revenue. Promoting e-commerce transactions: Mercado Coin, as a cashback tool, can attract consumers to shop, increase platform transaction volume, and thereby enhance the commission income the platform earns from e-commerce transactions.

The role and significance of the company's profit model Increase user stickiness: Cryptocurrency-related services provide users with more diversified payment and investment options, attracting users to use Mercado Pago for payments more frequently and shop on the MercadoLibre platform, thereby enhancing user loyalty and usage frequency on the platform. Expand market share: In the Latin American region, there is a certain market demand for cryptocurrencies. Developing related businesses will help MercadoLibre attract more cryptocurrency enthusiasts to become platform users, further expanding market share. Responding to Economic Fluctuations: The Latin American region experiences significant economic volatility and high inflation rates. Cryptocurrencies can serve as a hedging tool to some extent. The company, through related businesses and holding a portion of cryptocurrencies, helps to cope with local currency fluctuations and high inflation, stabilizing its operational conditions.

Impact on Cryptocurrency The main impact is on its self-developed Mercado Coin. As a cryptocurrency developed based on the Ethereum ERC-20 protocol, its price fluctuates with market demand. As the trading scenarios using Mercado Coin on the MercadoLibre platform increase, rising demand may drive its price up; conversely, if users' willingness to use it decreases and demand falls, the price may drop. Additionally, the company's actions in the cryptocurrency field may also have a certain demonstrative effect on mainstream cryptocurrencies like Bitcoin in the market, influencing market confidence and investment sentiment towards cryptocurrencies.