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[Google Submits Remedy Proposal to EU, Refuses to Split Ad Tech Business] Google has been fined €2.95 billion (approximately $3.42 billion) by the EU for monopolistic practices in its ad tech business and has submitted a remedy proposal to the European Commission, but it has not proposed splitting the related business. Google stated that its proposal complies with the EU's decision while avoiding measures that would impact European publishers and advertisers. The proposal includes adjustments to its ad tech operating model, allowing publishers to set differentiated minimum prices when using Google's ad management platform and enhancing the interoperability of Google's tools with third-party products. Google said it will maintain cooperation during the EU officials' evaluation of the proposal.

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