Seeing the essence through the surface Tesla's Roadster was never meant to make money. From the very first prototype, it had only one mission: to tell a story. First generation: The fastest. Second generation: Goes to space. Third generation: Will fly. My guess? Delivery is probably another five years away. And for those who pre-ordered, chances are they won’t get their cars either. But they’ve already gotten what they wanted: A post for their Moments, a tweet for their Twitter. That’s enough. And Tesla? They’ve gotten what they wanted too: exposure. Delayed for how many years? No one cares. This is Musk’s brilliance. Tesla doesn’t avoid advertising; it just spends the ad budget elsewhere— and gets even better results. Collaborative creation Text: @0xtaibai Image: Grok @bot