VeraViews is an open ledger video advertising ecosystem built around Verasity's patented 'Proof of View' (PoV) fraud identification technology. With transparent invalid traffic (IVT) tracking for publishers, and auditable campaign statistics for brands, VeraViews is a powerful and auditable solution for preventing ad fraud. With VeraViews, ads are seen by real people, resulting in a higher campaign ROI% for advertisers and faster payment times for publishers.