$COOKIE plays an important role in the cookie ecosystem created by Cookie DAO and Cookie3. Cookie DAO is a collective operated by individual users who believe that the future of marketing is decentralized, and value should be shared among users, creators, and businesses. Cookie3 is the first MarketingFi protocol and artificial intelligence data layer, providing technical solutions, analysis, and AI data insights. It brings marketing budgets to the community while helping businesses expand their conversion rates to high-quality audiences.