Bitget, a Seychelles-based cryptocurrency exchange, is in the midst of a new expansion that will transform it into an all-in-one trading house, including tokenized stocks and gold as part of a reconfiguration.
According to Ignacio Aguirre Franco, Bitget’s CMO, the new goal of the company is to combine the traditional centralized world, which has restrictions because of how it operates, and defi, allowing its customers to take advantage of both worlds.
In an interview with Valor Economico, Aguirre Franco stated:
We have some good things coming. We want to bring more offers. We are an ecosystem with access to everything people do, without having to leave one app for another. Today this is very easy in defi.
The company sees value in becoming an everything-app, offering these services under one platform, similar to what other exchanges, including Robinhood, have done. Nonetheless, Bitget does have crypto roots, and the company sees an opportunity in combining these approaches with usability in mind.
“Usability is what will bring people to the platform. That’s why we do decentralized exchange operations with a centralized exchange. At the end of the day, when you enter the decentralized world, the user interface is difficult, and it is not easy to bring in new users,” Franco Aguirre stressed.
Aguirre was brought in November to implement Bitget’s Universal Exchange philosophy under one roof, a trend that is now part of the philosophy of many crypto companies to retain their customers in their ecosystems.
Read more: Bitget Appoints Ignacio Aguirre Franco as Chief Marketing Officer to Drive Global Growth and UEX Evolution
What is Bitget planning with its current expansion?
Bitget aims to transform into an all-in-one trading platform, incorporating tokenized stocks and gold into its offerings.How does Bitget’s strategy combine traditional finance with DeFi?
The company wants to merge centralized operations with decentralized finance, enabling users to enjoy the benefits of both within a single app.What is the focus on usability for Bitget?
Bitget prioritizes user experience by simplifying access to decentralized exchange operations, making it more user-friendly for newcomers.Who is leading this initiative at Bitget?
CMO Ignacion Aguirre Franco, appointed in November, is driving the implementation of Bitget’s Universal Exchange philosophy to enhance customer retention.
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