Odaily Daily News: Sasha Plotinov, founder of Notch, stated that various companies or projects, big and small, are trying to replicate the successful model of Notch, including Binance. Plotvinov estimates that the cost of acquiring customers for a company (such as an exchange) is $10 to $15. But through Telegram mini games, this cost can be much lower than $1. This is not only attractive to the company, but also to some extent makes the competitive environment more fair. Plotvinov stated that the point and play game model is unsustainable, as players' motivation for playing games is to make money rather than because they enjoy playing games. With this in mind, Notcoin has been trying to diversify, including releasing a new Telegram game called "Lost Dogs" in August. Notcoin recently launched a game called 'Not Pixel', which attracted approximately 17 million new users within a few weeks. In addition, with the support of Notchin, Helika launched a $50 million Telegram game accelerator earlier this year. (The Block)