Analysis: Rumble Ether Alliance becomes an important attempt to break traditional media and financial control
According to Reclaim The Net, Rumble, a video platform favored by free speech audiences, had a staggering 1.79 million viewers on US presidential election day, surpassing the record of 1.04 million during the September presidential debate. This achievement has placed Rumble among the top three streaming services. Rumble reached a $775 million investment agreement with stablecoin giant Tether last weekend, of which $250 million will be used to attract creators, acquire strategic assets, and strengthen Rumble Cloud infrastructure. This collaboration marks an important step for Rumble in its global expansion and challenge of big tech companies' cloud service monopolies, while providing creators with a new revenue model based on cryptocurrency. The resonance between Rumble and Tether on the concepts of free speech and decentralization makes this collaboration an important attempt to break traditional media and financial control.