GameStop

Bitcoin Reserve Strategy: In May 2025, GameStop disclosed in SEC filings the purchase of 4,710 bitcoins (worth approximately $512 million) as a hedge against inflation and global monetary expansion. The company plans to further increase its Bitcoin holdings through convertible bond financing but has not set a fixed purchase limit. Exploration of Crypto Payments: CEO Ryan Cohen stated that they are evaluating the feasibility of using cryptocurrency to purchase items such as trading cards and are considering supporting all major crypto assets. Historical blockchain attempts: In 2022, an NFT market was launched and supported Ethereum (ETH) transactions, but due to regulatory uncertainty, related services were terminated in 2023.

Bitcoin asset appreciation: Achieving asset value growth through the market price fluctuations of holding Bitcoin. For example, when purchased in May 2025, the average price of Bitcoin was about $108,837, and by mid-July, the price was approximately $107,200, with the current position value being roughly equal to the cost. Potential payment transaction fees: In the future, if cryptocurrency payments are opened up, revenue may be generated through transaction fees. Historical data shows that in 2021, when accepting currencies like SHIB and DOGE through the Flexa network, settlements were still completed in USD, and the company did not have to bear the risk of price fluctuations.

Financial Diversification: As a traditional retail company, GameStop's Bitcoin allocation breaks industry norms and serves as a reference for other companies. Its balance sheet holds over $9 billion in cash and securities, with Bitcoin reserves accounting for only about 5.7%, positioned as a supplementary anti-inflation tool rather than a core business. Community Value Enhancement: Attracting retail investors' attention through cryptocurrency strategies to strengthen the "retail investor solidarity" narrative. There are a large number of long-term holders among the company's shareholders, and this "patient capital" supports the execution of its long-term strategy.

Bitcoin ( BTC ): The company's purchasing behavior directly increases market demand, and its holdings rank fourteenth among global enterprises. As a publicly traded company, its strategic moves may attract other traditional companies to follow suit, indirectly driving institutional funds into the cryptocurrency space. Historically related currencies: In 2021, it supported payments for currencies such as SHIB, DOGE, and MANA through Flexa, but the latest support list has not been disclosed for 2025. The current business focus is on Bitcoin, and the impact of other currencies is not significant at this time.