According to Bitcoinmagazine, cross-border consumer goods e-commerce group DDC Enterprise announced the launch of its Bitcoin reserve strategy, planning to hold a total of 5000 BTC within 36 months. Founder and CEO Norma Chu stated in a letter to shareholders that the first phase will immediately purchase 100 BTC and set a short-term goal of increasing holdings to 500 BTC within 6 months. The company has established a new advisory committee and fund management team with experience in cryptocurrency assets to be responsible for strategic implementation.
According to the 2024 financial report, DDC's annual revenue reached 37.4 million US dollars, a year-on-year increase of 33%, and the gross profit margin increased to 28.4%. As of March 31, 2025, the company holds approximately $23.6 million in cash and short-term investments. Norma Chu emphasized that the characteristics of Bitcoin as an anti inflation asset are highly compatible with the company's diversified reserve strategy.
