Binance co-founder He Yi's simple statement, "A new product is about to launch," has stirred a storm in the cryptocurrency market, causing BNB to surge, with its market capitalization surpassing $180 billion, making it the third-largest cryptocurrency. "Big things are coming. A new product is about to launch." On October 9, this brief teaser from He Yi on the X platform instantly ignited enthusiasm in the crypto market. On the same day He Yi released the teaser, the price of BNB soared to a high of $1320, with a market cap reaching $180 billion, surpassing XRP and USDT, and claiming the position of the third-largest cryptocurrency by market cap. This strong market performance solidified BNB's leading position.
1. Market Performance: BNB's Market Cap Surpasses XRP, Rising to Third Place
After He Yi's teaser was released, the price of BNB quickly rose to $1300. This price performance allowed BNB's market cap to surpass XRP, climbing to the third position in the cryptocurrency market cap rankings. This milestone performance is a testament to Binance's leading position in the industry.
BNB's strong performance is not coincidental. Recently, BNB has maintained an upward momentum. AiCoin data shows that BNB's price has broken through the $1300 mark, rising by 7.5%, setting a new historical high. The market cap has reached $177.97 billion, surpassing XRP and the stablecoin USDT.
2. Community Interaction: He Yi Responds to Solana's Official Tweet, Showcasing a Collaborative Spirit
He Yi's response to Solana's official tweet has transformed potential competition into a model of industry collaboration.
● Right after the BNB Chain and Solana's official accounts exchanged barbs, He Yi quickly posted on the X platform: "We're all friends, welcome them to come play, intern, you need to drink some loofah soup." This humorous remark not only diffused the tension but also showcased Binance's open-mindedness, instantly garnering tens of thousands of likes.
● The incident began when Solana's official account shared 50 Cent's "Many Men (Wish Death)," with lyrics mocking "all those who want to see me fall have failed," directly targeting the rise of BNB Chain as a threat. Subsequently, the BNB Chain's official account retaliated with "Window Shopper," stating: "You're just a loser watching us succeed."
● This "rap battle" quickly trended, with countless memes and discussion posts emerging on X. One user posted: "Solana and BNB Chain turned rivalry into a rap battle, traders are shifting from Solana to BNB Chain's Meme movement." Another commented, "Solana vs BNB Chain throwing 50 Cent tracks at each other is peak crypto chaos," receiving over a hundred likes, reflecting the community's excitement over this interaction.
He Yi's status as the "sister of the crypto circle" is fully displayed at this moment. This response not only brought BNB and Solana closer but also indirectly promoted the Meme ecosystem of BNB Chain. X data shows that the topic of this interaction has garnered over 3.6 million views, with mentions related to BNB surging by 30%. This culture of "turning rivalry into play" is the soft power that allows BNB to stand out in the multi-chain competition. He Yi's vision not only solidified fan loyalty but also allowed BNB to shine in the competitive landscape.
3. Ecological Development: The Meme Coin Craze Drives BNB Chain Growth
Recently, the BNB Chain's ecosystem has been active, especially with the surge of Meme coins driving significant trading activity. According to reports, Marwan Kawadri, head of DeFi for BNB Chain and EMEA region, stated that one of the main drivers of growing investor interest is the recognition of the trading potential of BNB Chain's digital assets.
Zhao Changpeng referred to the increasing trading activity on BNB Chain as "BNB meme szn," stating that it was something he "never expected." Recently, a Meme coin called "Binance Life" has attracted market attention.
The origin of this Meme coin comes from He Yi's reply in a post on X: "Wishing you hold BNB, drive a Binance car, live in a Binance community, and enjoy a Binance life." This originally ordinary blessing has spawned a Meme coin with a market cap exceeding $500 million.
4. New Product Teaser: Binance Continues to Innovate and Lead the Market
What He Yi refers to as the "new product" has not yet been officially detailed, but based on recent community speculation and hints from He Yi, the product is likely related to the expansion of the Meme ecosystem, [especially with Binance possibly collaborating with Four.Meme](http://especially with Binance possibly collaborating with Four.Meme) to test a new token issuance platform.
Additionally, He Yi mentioned that in the future, BNB Chain will support similar Meme Rush products from other wallets, which further strengthens its layout in the Meme trading field.
According to Binance's development strategy, the launch of new products is likely to further enhance its ecosystem, especially in Meme and DeFi activities on BSC (BNB Smart Chain).
Binance has always consolidated its leading position in the cryptocurrency exchange market by continuously launching new products and services. Based on past experiences, Binance's new products may cover various fields such as trading, wallets, DeFi, and NFTs, particularly those innovative tools that can enhance user engagement and network activity.
5. Future Outlook: Huge Growth Potential for the BNB Ecosystem
Analysts believe that BNB's rise is strongly supported by fundamentals.
● Binance's net capital inflow in Q3 2025 reached $14.8 billion;
● The reduced Gas fees on BNB Chain have also enhanced network activity, while shorter block times improve transaction efficiency;
● The increasing trading activity on BNB Chain in the DeFi sector is becoming the core of on-chain trading;
Metrics
Current Value
Compared to Last Month
Average Gas Fee (USD)
0.46
-25%
Block Time (ms)
750
-33%
Gas Limit (Million)
100
43%
TVL (Billion USD)
9.26
15%
Monthly Active Addresses (Ten Thousand)
732.4
28%
Data Source: AiCoin Official Website
● Active addresses and decentralized exchange trading volume have both reached new highs;
● Through "BNB meme szn," it can be seen that the market is beginning to recognize that BNB Chain has become the leading trading ecosystem.
Metrics
Monthly Active Addresses (Million)
24-Hour DEX Trading Volume (Billion USD)
BNB Chain (Q3 2025)
5.8
6.05
Solana (Q3 2025)
3.83
4.74
Data Source: AiCoin Official Website
"The community is built around trading culture." Marwan Kawadri, head of DeFi for BNB Chain, pointed out the core of the current market enthusiasm: through "BNB meme szn," it can be seen that the market is beginning to recognize that BNB Chain has become the leading trading ecosystem.
As BNB rises to third place in the market cap rankings, the ecosystem built by Binance is becoming increasingly robust. From trading platforms to public chains, from DeFi to Meme coins, Binance is creating a more complete cryptocurrency ecosystem.
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