On-chain cultural assets: Interpreting the IP capital market of City Protocol

City Protocol is building the IP Capital Market - turning intellectual property into trillion-dollar on-chain assets.

City Protocol is building the IP Capital Market - turning intellectual property into trillion-dollar on-chain assets.

Capital markets have helped publicly traded companies like Apple and Tesla grow into trillion-dollar giants. Meanwhile, IP - one of humanity's most valuable assets - has long been trapped in royalties, licensing, and fragmented transactions, lacking transparency and liquidity. Disney, with a market value of $200-300 billion, proves that when creativity combines with capital markets, immense value is unleashed.

City Protocol is changing this landscape: through a decentralized IP protocol, City Protocol is creating the foundational on-chain IP capital market - creators can access capital from day one, the community shares in growth, and investors gain a new asset class with liquidity and scalability comparable to traditional markets.

With the support of top-tier Web3 investors and the creation of an integrated ecosystem covering IP certification, growth engines, and on-chain issuance platforms, City Protocol is pioneering a Web3 IP capital market capable of unlocking trillion-dollar potential.

Today, every idea can become a capitalized cultural asset; every community can become a co-creator; and every investor can capture the growth dividends of the next great IP with unprecedented efficiency.

What is City Protocol?

City Protocol is a decentralized IP protocol with the mission of liberating cultural and narrative assets from closed systems and integrating them into on-chain capital markets, making cultural assets tradable, investable, and scalable.

In the traditional model, IP growth relies on centralized platforms or issuing agencies, with creators constrained by platform rules, capital, and distribution channels, leading to early ideas being buried and profits captured by intermediaries. City Protocol's breakthrough lies in introducing on-chain capital market logic:

• Decentralized issuance: Ideas can be tokenized from Day 1, directly entering liquidity markets for pricing and financing;
• Community co-creation model: Supporters are no longer just consumers but co-owners of the IP, able to grow alongside it in its early stages and share in economic benefits;
• Cultural assetization: Ideas are no longer just works but cultural assets with financial attributes that can be traded, combined, and expanded.

Through this infrastructure, City Protocol supports the entire lifecycle of IP from birth, growth to accumulation:

• Birth stage: Decentralized issuance and capital support solve the cold start problem;
• Growth stage: Community-driven content production and distribution channels achieve continuous diffusion and narrative accumulation;
• Accumulation stage: On-chain financial tools and indexed products make the long-term value of IP capturable and investable.

Ultimately, City Protocol builds an IP Capital Market, allowing IP to no longer rely on a single platform or issuing agency but to be shaped by the community and market, achieving sustainable cycles and value growth.

Team and Funding Background

The core team of City Protocol possesses both a crypto-native background and traditional entertainment and financial resources. Team members have deeply participated in the development of leading Web3 projects such as Animoca, The Sandbox, Dapper Labs, Memeland, and have accumulated rich experience in traditional financial and cultural institutions like HSBC, MediaAsia, LVMH. This cross-disciplinary background gives City Protocol a unique advantage in on-chain innovative play and linking real-world resources.

In terms of funding, City Protocol has received support from top institutions such as Jump Trading, Dragonfly, and CMT Digital, providing strong capital market backing for building its IP capital market.

City Protocol Core Product System

The core product system of City Protocol is built around the entire process of IP assetization, forming a closed-loop ecosystem that encompasses four core components: IP Verification Layer, IP RWA (i.e., IP Micro Strategy), AI + Growth Scaling Engine, and Launchpad.

This product system allows ideas to truly become tradable and investable assets from the very beginning. The IP Verification Layer ensures the authenticity and copyright ownership of each work, establishing a trustworthy on-chain environment for creators, communities, and investors; the micro IP strategy enables small, early IPs to also gain financing and liquidity support, allowing creators and communities to share in growth value from the inception of their ideas; the AI + Growth Scaling Engine uses smart tools like City ID, Viral City Engine, and Totem Toy City to help creators amplify IP influence, achieve exponential dissemination, and extend virtual IP into real-world brands; while the Launchpad, designed specifically for IP projects, provides a fair and transparent listing and trading mechanism to protect creators' rights.

The four modules work closely together to build a complete on-chain ecosystem from idea incubation, promotion, circulation to governance, enabling creators, communities, and investors to participate together, create value, and share in the growth dividends of cultural assets.

Future Outlook: The Infinite Potential City Protocol Brings to the IP Market

If DeFi has already brought capital markets into the on-chain era, then City Protocol's vision is to bring the cultural and narrative market into the on-chain era as well.

• For creators, this is unprecedented empowerment. They are no longer constrained by centralized platforms or intermediaries and can quickly launch, finance, and promote their IP directly to the community, significantly lowering the barriers to entry and transforming ideas into tradable, scalable assets.
• For supporters, they can now participate in the growth of cultural assets as true "shareholders," rather than just passive consumers. Community participants can directly share in the early value and long-term benefits of IP, becoming co-builders of the cultural ecosystem.
• For the entire industry, City Protocol is driving the IP ecosystem from closed to open, from opaque to programmable, and from singular value to combinable capital markets. IP is no longer just content or entertainment products but cultural assets with financial attributes and investment potential.

Ultimately, City Protocol is not just a technical protocol but a Renaissance of the IP Capital Market, reducing the difficulty of IP trading by 100 times. It poses a fundamental question:

When financial assets and physical assets can be on-chain, tradable, and combinable, why can't cultural and narrative assets?

The existence of City Protocol is the answer to this question - it builds a full-process on-chain IP infrastructure, allowing creators, supporters, and investors to co-create value within the same ecosystem. It not only endows cultural assets with financial attributes but also opens up a sustainable, transparent, and decentralized future for the entire IP industry.

In this ecosystem, every idea has the potential to become a capitalized cultural asset, every community member can become a value co-creator, and every investor can participate in the early growth of the IP market. This is a comprehensive upgrade of the traditional IP industry and the starting point of the on-chain cultural capital market.

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