Masa co-founder Calanthia Mei: Using growth hacking strategies to drive growth in various stages of Web3 projects

At the "Growth Hacker Camp" event co hosted by BeWater and PANews, Masa co-founder Calanthia Mei shared Web3 growth hacking strategies in her keynote speech "The Web3 Virality Playbook: Growth Hacking Tactics for Every Project Phase". She stated that Kevin Kelly's classic article "1000 Hardcore Fans" suggests that creators only need to accumulate 100 true fans, not 1000, and Web3 projects only need 100 truly supportive "ambassadors" to establish a strong core community, which is more important than having a large inactive user base; Secondly, Web3 projects can develop corresponding Web3 incentive measures for different user groups to attract the first batch of users, such as 2D (developer testing network), 2B (concept verification), 2C (action based tasks) and other paths to stimulate user interest and participation; Finally, after the Web3 project becomes mainstream, it can also achieve widespread dissemination through social media/KOL promotion, event planning, PR/PR opportunities, events, and authoritative research institutions. It is reported that the second phase of "BeWater Growth Hacker Camp" will be held in Singapore from September 20th to September 21st. This event is jointly organized by BeWater and PANews, aiming to focus on growth methods, inspire collective wisdom, and explore the essence of marketing together. The event invites top projects and VC investors who have achieved significant growth in the past six months to engage in 10 exciting discussions around core themes such as personal brand and influence, marketing strategy, community culture and organic growth, and Web2 user acquisition and retention.