According to a report by The New York Times, the Nansen report shows that as of the end of June, approximately one million investors had accumulated losses of $3.8 billion in Trump related memes. Nansen analyzed that the token trading mechanism allows Trump to profit from both price fluctuations, and the promotion of related tokens by Truth Social has increased trading volume. During the 2024 campaign, Trump turned to embracing digital assets and founded World Liberty Financial with his children, resulting in a decline in the $WLFI token issued. In addition, the TRUMP token is described as a speculative asset lacking practical use and experiencing a pullback.