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Just when many crypto-native friends think cryptocurrencies have no future, Vanguard, one of the largest asset management companies in the U.S., is hiring a Head of Digital Assets for its Personal Wealth business. This is an interesting signal because Vanguard has always been very conservative about cryptocurrencies in the past, unlike BlackRock or Fidelity, which have been actively pursuing BTC spot ETFs. So, this hiring at least shows that Vanguard is starting to seriously explore how digital assets can be integrated into its wealth management system. Job description translation: The Head of Digital Assets for Personal Wealth will lead Vanguard's digital asset strategy, roadmap, and enterprise-level execution for its Personal Wealth business. This role will determine how Vanguard evaluates, prioritizes, develops, and implements digital asset-related capabilities, products, and operating models, all while aligning with Vanguard's mission to serve clients and enhance the company's long-term competitiveness. The position will also serve as the senior expert in the digital asset space within Vanguard's Personal Wealth business, collaborating with teams across product, technology, operations, client segments, risk, legal, compliance, and more to develop and deliver a scalable, end-to-end strategy. Additionally, this person will represent Vanguard externally, engaging with industry participants, regulators, and clients, and helping to shape future industry perspectives and market standards within the digital asset ecosystem.

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