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**[Apple to Launch First Foldable iPhone on September 10 Beijing Time]** According to Jinse Finance, on August 27, Apple (AAPL.O) announced that it will hold its largest product launch event of the year at its Cupertino headquarters on September 9 at 10:00 AM Pacific Time (1:00 AM Beijing Time the following day). This will be the first major product launch led by John Ternus since he became CEO. Apple is expected to unveil its first foldable iPhone, with a device size roughly equivalent to a standard passport. When unfolded, the screen size will be close to that of a small iPad, marking the biggest design change in the nearly 20-year history of the iPhone. Additionally, Apple plans to release the iPhone 18 Pro and Pro Max, featuring faster chips, improved battery life, and significant camera upgrades. At least the larger models will be equipped with a mechanical aperture. The second-generation iPhone Air and the standard iPhone 18 are expected to be delayed until next spring. The new Apple Watch may also debut at the same event. Outgoing CEO Tim Cook will remain as Executive Chairman.