According to CoinDesk, a survey by the Bitcoin Policy Institute (BPI) shows that the digital gold narrative has limited persuasiveness for ordinary Americans. The most powerful information revolves around a sense of control, past performance, and safety and convenience, emphasizing that buyers can independently decide the investment amount, even if it is only $10. Research has found that personal financial advisors, retirement planning experts, and friends who already hold Bitcoin are the most trusted information transmitters, ranking last among celebrities and internet celebrities.