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[Tim Cook Officially Ends 15-Year Tenure as Apple CEO, John Ternus Takes Over on September 1] Odaily Planet Daily reports that Tim Cook's 15-year tenure as Apple CEO has officially ended, with Apple's head of hardware operations, John Ternus, officially taking over on September 1, leading the company with a market value of approximately $4.67 trillion. Cook will transition to the role of Executive Chairman. Since taking over as CEO in 2011, Cook has led Apple's revenue growth from approximately $108 billion to $416 billion in 2025, with the company's scale continuously expanding. After assuming the role, Ternus will face a series of challenges, including Apple Intelligence, Siri, and AI strategy. His first major test will be Apple's new product launch event on September 9.