[Measures for the Administration of Online Marketing of Financial Products to Be Implemented on September 30, 2026, KOLs Required to Be Certified] According to Caixin, the 'Measures for the Administration of Online Marketing of Financial Products' jointly issued by the central bank and eight other departments will be implemented on September 30, 2026. It stipulates that financial product marketers must possess professional qualifications and obtain authorization, and KOLs promoting financial products must be certified.