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Over the past two decades, the opportunities for ordinary people to achieve success have essentially come in four waves: The first wave (2008-2015): Opening online stores and selling on Taobao. The second wave (2013-2017): Doing micro-business. The third wave (2018-2022): Engaging in self-media and short video live streaming. The fourth wave (2013-2025): Investing in cryptocurrency. From 2026 to 2028, opportunities for ordinary people to achieve success include: First, using AI to create a "one-person company," selling knowledge and toolkits. AI has eliminated the barriers to product development. In the Bilibili AI Creation Open Competition, 64% of participants had no development background, and 80% were one-person teams. Some people who can't code have created games using AI, with videos exceeding 5 million views. Ordinary people don't need to be technically proficient; they only need to do one thing: package what they know into AI toolkits and sell them. For example, "caution word packs for restaurant owners" and "Weekly report templates for Xiaohongshu bloggers." Create once, sell repeatedly. Or help small street-side shops build an AI customer service agent and charge a few hundred yuan a month for service. This is the lightest "one-person company." Second, become a self-media blogger specializing in a "professional vertical IP," not a general entertainment blogger. Douyin's data is straightforward: in the past year, 70,000 new authors achieved annual sales exceeding one million yuan, with ordinary small and medium-sized authors accounting for 99%. But the current dividend is not in "singing and dancing," but in "professionalism." Kuaishou's data also confirms this: authors who specialize in a vertical field earn an average of 2.2 times more per month than general traffic authors. You don't need to please everyone; you just need to become the "expert" in a small circle (such as the cryptocurrency circle, US stock market, or AI tools). Platform X connects to global hot money, and Xiaohongshu connects to consumer decisions. Sharing your genuine professional judgment is far more valuable than creating funny skits.

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