Lyn Alden's Orange Juice raises $40 million to implement Bitcoin treasury strategy

Orange Juice, founded by Lyn Alden, has raised $40 million to establish a perpetual capital company, acquire and hold companies with good cash flow in the United States, and implement a Bitcoin treasury strategy. Orange Juice targets businesses with annual cash flows between $1 million and $10 million by optimizing operations and investing in Bitcoin as a reserve asset. Orange Juice was founded by Jeff Booth, Lyn Alden, Nico Lechuga, Andi Pitt, and Adrian Steckel, partners of ego death capital, with Ruben Zweiban serving as operating partner.