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The official promotion of Base App is suspected to be related to Base co-founder Jesse, and multiple encrypted users have shared screenshots of the robot. In mid July, Jesse admitted that Base's bets on social networking and creator tokens on the chain had failed, and handed over the leadership of the Base App to Coinbase, which was taken over by Cobie (Jordan Fish). He focused on the construction of the Base chain and promoted it to become a "global financial blockchain". Since then, the Base App has shifted towards transaction first and multi chain direction.